POIESIS - BIFT GRADUATION WORKS BA, CLASS OF 2023
DESIGNER: Zhu Chao, Bai Fengkun,
Li Huang, Sun He
CLIENT: BIFT
"POIESIS" is the creative theme for the undergraduate Class of 2023 of the Beijing Institute of Fashion Technology, aiming to encourage students to practice and innovate with an attitude that breaks away from the conventions. This book serves as a summary of the graduation creations of all undergraduate students for that year. The book was designed in two forms for different usage scenarios: as separate volumes and as a collection.
"POIESIS" also implies ingenuity. "New" things often arise unexpectedly from mistakes. We deliberately magnified the occasional irregularities that turn up during book production, including unexpected paper folding and larger pages. By considering the bleed margin, we created irregular folded pages and page corners on the front cover and chapter pages, presenting a reading experience that is "beyond the ordinary".
The separate volumes of the collection are divided by the college, with 8 sets of exclusive colors corresponding to each college. Additionally, the format was adjusted horizontally or vertically, based on reasonable paper usage, rendering 8 different sizes for the 8 colleges. Each college has its own unique characteristics, and when stacked together, the vibrant folded effects create a diverse and elegant arrangement. In terms of content, we borrowed from "bullet comments", the communication style beloved by students, adding corresponding conceptual keywords to each work. The texts and images are combined to interpret the students' creative ingenuity.
The collection's binding design does not follow the conventional format of front cover, spine, and back cover. Instead, it extends the concept of "New Tailoring" by using a variable folding structure to create a nonlinear, open, and free reading experience. Readers can start reading from any volume and then, through folding, create new book forms. Therefore, the readers unknowingly become part of the entire design process, becoming a creator of the "New Tailoring" concept.
"POIESIS" is the creative theme for the undergraduate Class of 2023 of the Beijing Institute of Fashion Technology, aiming to encourage students to practice and innovate with an attitude that breaks away from the conventions. This book serves as a summary of the graduation creations of all undergraduate students for that year. The book was designed in two forms for different usage scenarios: as separate volumes and as a collection.
"POIESIS" also implies ingenuity. "New" things often arise unexpectedly from mistakes. We deliberately magnified the occasional irregularities that turn up during book production, including unexpected paper folding and larger pages. By considering the bleed margin, we created irregular folded pages and page corners on the front cover and chapter pages, presenting a reading experience that is "beyond the ordinary".
The separate volumes of the collection are divided by the college, with 8 sets of exclusive colors corresponding to each college. Additionally, the format was adjusted horizontally or vertically, based on reasonable paper usage, rendering 8 different sizes for the 8 colleges. Each college has its own unique characteristics, and when stacked together, the vibrant folded effects create a diverse and elegant arrangement. In terms of content, we borrowed from "bullet comments", the communication style beloved by students, adding corresponding conceptual keywords to each work. The texts and images are combined to interpret the students' creative ingenuity.
The collection's binding design does not follow the conventional format of front cover, spine, and back cover. Instead, it extends the concept of "New Tailoring" by using a variable folding structure to create a nonlinear, open, and free reading experience. Readers can start reading from any volume and then, through folding, create new book forms. Therefore, the readers unknowingly become part of the entire design process, becoming a creator of the "New Tailoring" concept.
“新”事物，往往能从失误中意外获得。
“POIESIS新裁”是北京服装学院2023年本科毕业生的创作主题，以寄望学生秉持不依旧样，不守窠臼的态度去创新实践。本书即为该年度全校本科毕业生的毕业创作总结。书籍因不同使用需要，被设计为两种形态：分册与合集。
新裁，亦心裁。我们把书籍生产中因偶尔纸张折角，装订裁切后出现异形宽大页面的失误情况刻意放大处理：在封面和章节页部分，通过对纸张出血设置，裁切后形成异形的折页与折角，使书籍呈现出“日常之中，情理之外”的翻阅体验。
作品集分册以学院划分，8个学院8套专属色彩。同时开本也在合理利用纸张的前提下，做了横向或纵向的尺寸微调，8个学院8种尺寸，每个学院各具个性，加上五彩缤纷的折页效果，摞在一起错落有致，姿态万千。内容部分，我们借鉴学生喜爱的“弹幕”交流方式，为每件作品添加了对应的概念关键字，图文交融共同诠释学生的创意心裁。
合集装帧设计不是常规意义的封面、书脊、封底，而是延续“新裁”这一理念，用可变的折叠结构裁剪出非线性、开放自由的阅读方式。读者可以从任意一本开始阅读，而后通过折叠变化出新的书籍形态，因此读者也无形中参与到整个设计行为过程，成为新裁的一个创作者。
《马蒂斯的旅行》衍生文创品
DIRECTOR: Zhu Chao
DESIGNER: Zhu Chao, Sun He
CLIENT: UCCA
一个果子展览视觉
DESIGNER: Zhu Chao
CLIENT: UCCA
Matisse’s Journey
马蒂斯的旅行
DESIGNER: Zhu Chao
CLIENT: UCCA
The picture book tells the story of the traveler's journey.
Traveling is an immensely delightful and memorable experience, prompting us to eagerly document every detail.The design of the book draws inspiration precisely from one of the most commonly seen, yet most human items encountered during travels - the travel journal.As you flip through the pages of the book, you'll find yourself immersed in a myriad of exotic sights and experiences from the journey: flowers, trees, human interactions, and captivating anecdotes.
The cover design blends Matisse's artistic styles from different periods, thereby creating an impression of crafted collages. It harmoniously resonates with the design concept of a travel journal.
绘本讲述的是艺术家的旅行故事。
旅行的经历让人愉悦难忘，我们总是迫不及待记录一切。书籍设计的灵感正是来自旅行中最常见，也是最富有人情味的物件──旅行手帐。翻开书籍，所有旅行中的异域见闻，包括花草、树木、人情、趣事一一映入眼帘。
封面设计融合了马蒂斯的不同时期的艺术风格，呈现并贴的质感，也呼应手帐的概念。
GUARDIAN ART BOOK FAIR 2023
嘉德国际艺术图书展
DIRECTOR: Zhu Chao
DESIGNER: Zhu Chao, Sun He, Feng Mingzhe
MOTION POSTER: Li Huang, Huang Jia
YEAR: 2023
CLIENT: Guardian Art Center
Subject to the perspective taken by readers, books can be either planar or three-dimensional with different visual perceptions. The act of flipping through a book entails both the elapse of time and the extension of space. Considering the ever-moving pages and thoughts provoked by dramatic plots, books can be likened to living extension of the human body.
The image of this art books exhibition is themed on “books” based on the basic visuals of abstract patterns of opened books. Through a combination with eye patterns, a vision of a book-shaped face is created as an extension of the human body. Over the long evolution process of human civilization, eyes as a physical organ have become a visual symbol valued tens of thousands of years either in the east or west. They even shifted from a cultural representation on a purely biological dimension to a token of thought and consciousness and an inner vision deeply rooted in our mass culture.
The introduction of eyes provides viewers with more imagination, which is also exactly the glamor of art book exhibition.
书籍，既是平⾯也是⽴体的，不同的观看角度得到不同的视觉感受。书籍的翻阅既有时间的流转，也有空间的延伸；因戏剧性的情节内容，纸张、身体、情绪与思维都调动起来，运动不止。这样书可⽐作是有⽣命的身体，是⼈体的延伸。
本届艺术书展形象以“书”为主体，把书籍打开后形成的抽象图形作为基础视觉。通过与眼睛图形相结合，形成书脸的意向，即⼈体的延伸。眼睛作为一种身体器官，在漫长的文明演化过程中，无论于东方或西方，都成了一个流经万年，具有极度丰富内涵的图腾符号。它既能带来亲近感，又能制造多维情绪。眼睛图形已经从纯生物层面的文化表征逐渐嬗变为思维、意识上的指称，成为一种inner vision，牢牢地扎根在我们的大众文化中。
眼睛的介入，给以观者更多的想象，这也正是艺术书展的魅力。
