关茶品牌全案

The logo consists of “people and hill”. It shows two people are climbing a hill from different starting points. Although they are separated by the hill, the two are climbing it and will meet on its top. That good people and good things will converge is precisely Matchall’s core concept about the product and the audience. Matchall’s Chinese mark uses the hill’s shape and echoes the logo.

关茶,健康、美味、创意的抹茶零食品牌。创立于2016年初,探索关于抹茶的一万种可能。创始人小关,90后,毕业于清华大学经济管理学院金融系,研究生期间为爱好休学,到法国蓝带厨艺学院学习甜品制作。归国后,又多次前往日本京都宇治、静冈地区学习专业抹茶知识。

关茶品牌标志图形由“人与山丘”组成,截取了二个人分别从山丘两侧向上行走的状态,图形中的两个人虽然分隔于山丘的两侧,但他们都向上而行,最终会在山顶相遇。美好的人与事物相遇,这正是matchall品牌面对产品以及受众的核心精神。matchall中文字标借用了图形中山丘的形态, 与图形相呼应。

Client关茶品牌ServicesBranding, Packaging Design, Graphic Design, Web DesignYear2017